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How to create promotions for Expedia

Learn how to set up promotions easily to help your property stand out on Expedia. This guide walks you through the process, step by step.

If you have not activated the connection with Expedia, read this article.

What is a promotion?

A promotion is a discount or special offer you set up on the Expedia platform or other OTAs to encourage travellers to book your property. Promotions can offer a percent-based discount on stays for select dates to travellers browsing Expedia alongside your property.

Why you need it

Promotions help increase the visibility and competitiveness of your property on Expedia. Here's why they matter for your property:

  • Boost visibility: Expedia often prioritizes discounted rates in search results and filters, helping your property get seen by more travellers.

  • Increase Bookings: Attract more guests by offering special rates and attractive deals. Promotions can make your property more appealing to travellers and encourage them to make a booking at your property.

  • Stay competitive: A well-timed promotion helps your property stand out against similar properties in your area.

Step-by-Step Guide 

To create a promotion for Expedia directly from our system, please follow the steps below:

  1. Log in Hotel Link extranet.
  2. Go to Booking Engines > Special Offers tab.
  3. Select Expedia to create a promotion.
  4. In the left-hand menu, click 'create new special offer.'
  5. Fill in the corresponding information to complete the process:
    • Type: The kind of promotion you want to create. There are 3 types of promotions:
      • Single discount: Offer percentage-based discounts (between 1 - 75%) for all nights of a stay (such as 10% off).
      • Multi night discount: Used for extended lengths of stay, where a specific night within the stay can be discounted, allowing you to reward travellers who stay longer (e.g., "Stay 3 nights and get the 3rd night at 40% discount").
      • Day of week discount: Set discount percentages for specific days of the week (such as Mondays at 10%, Tuesdays at 12%, and so on) to help manage occupancy fluctuations.
    • Is Member Only: Define if the promotion is only available to Expedia members.
    • Is Mobile User Only: Define if the promotion is only available to mobile users.
    • Name: Add an internal label name for this specific promotion.
    • Promotion Name: Select a promotion category for setting a discount
       (e.g., BASIC_PROMOTION, MULTI_NIGHT_PROMOTION).
    • Rate discount: Add the discount percentage applied per night. When discount unit is percentage, the value can only be between 1 and 75.
    • Minimum Length of Stay: Set the minimum number of nights to receive the discount.
    • Maximum Length of Stay: Set the maximum number of nights to receive the discount.
    • Only Apply Special Offer to Rate Plans: Set the specific room types/rate plans this promotion will apply to.
    • Purchase Dates Restricted to: Add the dates when this special can be booked within the applied date.
    • Stay Dates Restricted to: Set the date range during which the stay itself must fall to qualify.
    • Excluded Stay Dates (optional): Set specific dates within the stay date range that are excluded from the promotion.

    Note: 

    • Applicable Night (Multi Night Discount only): Set applicable night to which the discount is applied from the 2nd night. Permitted values are 2 to 28.

      For example: Applicable night is set to 27, which means that the discount will be applỉed from the 27th night. 


    • Mon–Sun (Day Of Week Discount only): Set the discount percentage set for each individual day of the week. The day fields specify the discount for that day of the week for the travel dates (such as Mondays at 15%, Tuesdays at 10% discount). Represented as a fraction of 1 (for example: 10% should be represented as 0.1).

    Once done, click 'Save' to apply changes.

    Sell Status

    Sell Status shows whether a promotion is currently bookable or not by travellers, based on its booking date/time range. It reflects the promotion's actual booking window compared to today's date.

    There are three possible values:

    • Future: the promotion isn't bookable yet, but will become available once its booking window starts.
    • Current: the promotion is bookable now, since today's date falls within its booking window.
    • Expired: the promotion is no longer bookable because its booking window has ended, even if the stay dates that the promotion applies to are still in the future.

    Note: A promotion showing as "Current" may still be unavailable to travellers if other restrictions apply, such as rate plan eligibility or stay date limits.

    If you have any difficulties when creating promotions for Expedia channel, please contact your local partner or Hotel Link Global Support team (support@hotellinksolutions.com) for better assistance.