Discover how to update your website's title and description tags to offer more information to search engines and visitors.
Meta tags are crucial as they influence your site's appearance in search results and the likelihood of users clicking through to your website. Consequently, they affect your traffic, engagement rates, and ultimately, your rankings.
What are Meta tags?
Meta tags are part of the website code tags that describe your page content to search engines and website visitors. Meta tags in Hotel Link website templates include:
Title tags: the title of your page, which should be unique for every page you publish.
Meta description: a description of the content on the page. Should also be unique.
Meta Tags on Google
Title Tag: The title tag is displayed as the blue clickable headline for each search result. It serves as a concise description of the webpage's content and gives users an idea of what to expect when they click on the link. It's important to create a compelling and relevant title tag to attract users and improve click-through rates.
Description Tag: The description tag, also known as the meta description, appears beneath the title tag. It provides a brief summary or snippet of the webpage's content. A well-crafted description tag should succinctly describe the page and entice users to click on the link to learn more. An engaging description can significantly impact click-through rates and user engagement.
Both the title and description tags are vital in capturing the attention of users and encouraging them to visit the webpage by providing a glimpse of the content and value they can expect.
How to update your Meta tags on the extranet
If you're using our website template, it is extremely important that you customize the default title and description tags for your website using the most relevant keywords for your property. To update your tags, please follow the instructions below:
- Access the Hotel Link Extranet
- Navigate to Website > Website Development > Meta tags
- Enter the title tags and description tags.
The ideal number of characters for a title tag in terms of length is generally considered to be around 50-60 characters. For description tags (meta descriptions), the ideal length is typically between 150 to 160 characters. However, it's important to note that Google sometimes displays longer descriptions in search results.