Explore what guests are searching for using Booking.com and to better understand the demand in your property's region.
Utilize the Market Insights reports to explore what guests are searching for using Booking.com and gain a deeper understanding of the demand in your property's region. Booking.com provides valuable insights into guests' searches by facilitating the analysis of anonymized search data
If you are connected to Booking.com through the Hotel Link Channel Manager, you can conveniently access the Visual representation of this data in a graphical format within our system at the following location: Channel Manager > Market Insights
To provide reliable and accurate data the report is currently supported only for properties meeting the following criteria:
- Have been open and bookable at least once.
- Have at least 30 open and bookable properties listed on Booking.com in the property's area.
- Have at least 1200 guest searches in the previous two weeks for properties in the property's area.
Please note that based on the criteria mentioned above, the report may not be available for your property or the specific area where your property is located. In order to view the report on our extranet, your property needs to meet all the specified requirements.
Reports use past two-weeks data
Booking.com offers a comprehensive report that delivers valuable insights on your property's region, based on your unique property ID. This report utilizes data from the previous two weeks, starting from the date it is generated. It's important to note that the data is updated daily, once every 24 hours, and the report generation process initiates every day at midnight (CET).
Data available
The Market Insights report enables you to discover the following:
- The guest's search window: The number of days ahead of their stay that guests took to search.
- The traveler type: For example, whether guests wanted to travel alone, as a couple, a family or a group.
- The most popular device type they use to search for the stay. For example, mobile or a computer.
- The cancellation policy attached to the stay. For example, you can find the details of cancellation policies that were most popular based on actual reservations.
- The top 5 countries from where the bulk of the guests' search come, based on IP address.
- The guests' stay destination, whether domestic or international. For example, guests from Italy searching for stays in Vietnam are reported as an international destination.
Example of data available in the report.
Hotel Link and Booking.com
For consecutive years, Hotel Link Channel Manager has been awarded the prestigious Booking.com Premier Partner status. As a Premier partner, Hotel Link is recognized as one of the top connectivity providers, offering an advanced system with a wide range of products and services. Our connection quality is consistently higher than that of other advanced partners.
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