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Google Free Booking Links

With GFBL your Hotel Link Booking Engine link can appear across Google when users search for your hotel. Connect with more travelers and drive more direct bookings.

List your property on Google Free Booking is free of charge. All you need is to have the Booking Engine and Channel Manager activated. Hotel Link has partnered with Google to list your hotel website with real-time rates and availability for millions of travelers around the world. It’s free. No fees. Zero commissions.

How Google Free Booking Links works?

Being a trusted integration partner, the Hotel Link Booking Engine will push your rates and availability to Google. This ensures that your inventory is always up to date and in perfect sync with Google's systems.

When a traveler searches for your accommodation on Google, the 'Free Booking Links' may appear in the search results. The link to your accommodation booking page will be listed alongside OTAs, displaying your property name followed by an 'official website' badge.

The links display the property's rates and availability for the selected dates, and users can click on the "Free Booking Links," which redirects them to the hotel's booking page, enabling them to book directly with the hotel.

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Where Google Free Booking Links will be displayed?

Google Free Links are displayed on Google Search, Google Maps and Google Travel.

What are the benefits of Google Free Booking?

Hotels can reach a broader audience as their rates and availability are displayed directly within Google Search, Google Maps and Google Travel.

The "official website" badge associated with the link adds credibility and trust, reassuring travelers that they are booking from the official source.

Travelers can book directly from the hotel's website through the "official website" badge, fostering direct bookings and reducing reliance on third-party booking platforms.

Being visible alongside other OTAs presents an opportunity to showcase competitive rates and incentives, potentially attracting more bookings.

How to connect?

Please check in the extranet all the requirements to be connected on Google Free Links. If your property fulfills the requirements, please send an email to support@hotellinksolutions and our team will review your property and activate your connection. 

How can I filter the bookings I receive via Google Free Booking Links?

To filter all the bookings you've received through your Google Free Links listing on Google, please follow the steps below:

  • Navigate to Reports > Booking Report.
  • Select the date range and the booking status you want to filter.
  • Under Source, choose the 'Affiliates' option.
  • In the dropdown that appears for 'Affiliates', select 'Google Free Links'.
  • Click 'Filter'.

Google Free Booking Links Webinar