Special offers and promotions are essential in hospitality for enhancing guest experiences and increasing bookings. They effectively attract and retain guests, boosting hotel appeal, occupancy rates, and customer satisfaction.
Types of special offers in Hotel Link extranet:
Pay Stay Deal: Encourages longer stays by offering free extra night(s) after a minimum number of paid nights. Hotels need to specify the required paid nights and the complimentary ones. Ideal for holiday seasons when guests are likely to extend their stay. Offer a free night after three paid nights to encourage longer vacations.
Fixed Value per Night: Offers a fixed discount, either as a direct amount or a percentage, on a nightly basis for the entire booking. Suitable during off-peak times to incentivize bookings by offering a $20 discount per night.
Last Night Discount: Provides a discount, either in a fixed amount or a percentage, but only for the last night of the stay. Great for weekend getaways. Offer a 50% discount on Sunday night to encourage guests to extend their weekend stay.
Last Minute Discount: Targets filling unsold rooms close to the check-in date by offering discounts. Hotels must define the booking window prior to check-in. Effective when occupancy is low. Offer a 30% discount for bookings made within 48 hours of check-in.
Add-in Benefit: Enhances the booking experience with extra perks like a free bottle of wine, adding value to the guest's stay. Perfect for romantic getaways. Offer a complimentary bottle of wine for couples booking a weekend stay.